Living by standards is not everybodys cup of tea - even standards ones thinks about and set's by himself. Working with standards is an important step forward in creating websites that deliver long-term usage.
Them standards, of course, I have them, the high design and production standards that I apply to every project, large or small, but there are also Web Standards, a series of guidelines that work towards creating the best and future-proof solutions for clients.
I am always confident that, when I take ideas for a new site from a client, the endproduct will always exceed their expectations.
For a while I've been struggling with how to define myself when people ask me what I do. I do so many things, it's such a complicated answer. I've been tempted to apply the in-vogue label "entrepeneuring Jack of all trades" but frankly that just feels too lame for my taste.